Here is the jpeg of the web banner I designed for Exercise 5 b). I chose to stick with the imagery from my magazine advertisement, but using the section that showed the larger font of the brand and the slogan. 

Here is the jpeg of the web banner I designed for Exercise 5 b). I chose to stick with the imagery from my magazine advertisement, but using the section that showed the larger font of the brand and the slogan. 

  1. Date Posted Icon 15th May 2013
This a screen shot of the magazine advertisement I have completed for Exercise 5 b). After researching and looking at other surf brand advertisements, I realised there was very little writing and information. Their advertisements focus on the surfing itself, the culture that coincides with it and the brand itself. This set out a framework for me to work around and so then I began my design.  The next part of this part b) is for me to design a web banner. So stay tuned.

This a screen shot of the magazine advertisement I have completed for Exercise 5 b). After researching and looking at other surf brand advertisements, I realised there was very little writing and information. Their advertisements focus on the surfing itself, the culture that coincides with it and the brand itself. This set out a framework for me to work around and so then I began my design. 

The next part of this part b) is for me to design a web banner. So stay tuned.

  1. Date Posted Icon 15th May 2013
chengsdesign: (The pictures above are part of the style guilds because of the limitation of upload. But basically it covers all the contents) I chose this one as the logo that I would work on. Having a look at this logo, I feel it is kind of Japanese style. So, I put some Japanese on the cover which indicates that this is a Japanese company. And I presume it is a cloth company.  When I try to design it, I would like to keep it as simple as I could. I don’t like to put a lot of text on it, but graphics instead. Because graphics are more universal language and easier to understand.  I use the pink (C0, M100, Y0, K0) and blue (C100, M0, Y0, K0) as the main colour which indicates the two main departments of this clothe company which is boys clothes and girls clothes. And this two colour design is all over the corporate stationery. I use Helvetica Neue as the official font and Oriya Sangam MN as the logo font (as it is defined in the logo). I would prefer sans serif font, which looks modern. And Helvetica Neue has a lot options within the font family. This can easily ensure the consistency and the readability. I use a lot white space to keep the page simple, though it may raise the cost in real situation. But anyway, we usually don’t print a lot style guilds and more and more often we look it up online. For the next part of Exercise 5 we are asked to swap again with someone else, trading style guides which we will then produce a magazine advertisement and a web-banner design. I have swapped with chengsdesign, and will be designing mine around the SURF style guide. chengsdesign: (The pictures above are part of the style guilds because of the limitation of upload. But basically it covers all the contents) I chose this one as the logo that I would work on. Having a look at this logo, I feel it is kind of Japanese style. So, I put some Japanese on the cover which indicates that this is a Japanese company. And I presume it is a cloth company.  When I try to design it, I would like to keep it as simple as I could. I don’t like to put a lot of text on it, but graphics instead. Because graphics are more universal language and easier to understand.  I use the pink (C0, M100, Y0, K0) and blue (C100, M0, Y0, K0) as the main colour which indicates the two main departments of this clothe company which is boys clothes and girls clothes. And this two colour design is all over the corporate stationery. I use Helvetica Neue as the official font and Oriya Sangam MN as the logo font (as it is defined in the logo). I would prefer sans serif font, which looks modern. And Helvetica Neue has a lot options within the font family. This can easily ensure the consistency and the readability. I use a lot white space to keep the page simple, though it may raise the cost in real situation. But anyway, we usually don’t print a lot style guilds and more and more often we look it up online. For the next part of Exercise 5 we are asked to swap again with someone else, trading style guides which we will then produce a magazine advertisement and a web-banner design. I have swapped with chengsdesign, and will be designing mine around the SURF style guide. chengsdesign: (The pictures above are part of the style guilds because of the limitation of upload. But basically it covers all the contents) I chose this one as the logo that I would work on. Having a look at this logo, I feel it is kind of Japanese style. So, I put some Japanese on the cover which indicates that this is a Japanese company. And I presume it is a cloth company.  When I try to design it, I would like to keep it as simple as I could. I don’t like to put a lot of text on it, but graphics instead. Because graphics are more universal language and easier to understand.  I use the pink (C0, M100, Y0, K0) and blue (C100, M0, Y0, K0) as the main colour which indicates the two main departments of this clothe company which is boys clothes and girls clothes. And this two colour design is all over the corporate stationery. I use Helvetica Neue as the official font and Oriya Sangam MN as the logo font (as it is defined in the logo). I would prefer sans serif font, which looks modern. And Helvetica Neue has a lot options within the font family. This can easily ensure the consistency and the readability. I use a lot white space to keep the page simple, though it may raise the cost in real situation. But anyway, we usually don’t print a lot style guilds and more and more often we look it up online. For the next part of Exercise 5 we are asked to swap again with someone else, trading style guides which we will then produce a magazine advertisement and a web-banner design. I have swapped with chengsdesign, and will be designing mine around the SURF style guide. chengsdesign: (The pictures above are part of the style guilds because of the limitation of upload. But basically it covers all the contents) I chose this one as the logo that I would work on. Having a look at this logo, I feel it is kind of Japanese style. So, I put some Japanese on the cover which indicates that this is a Japanese company. And I presume it is a cloth company.  When I try to design it, I would like to keep it as simple as I could. I don’t like to put a lot of text on it, but graphics instead. Because graphics are more universal language and easier to understand.  I use the pink (C0, M100, Y0, K0) and blue (C100, M0, Y0, K0) as the main colour which indicates the two main departments of this clothe company which is boys clothes and girls clothes. And this two colour design is all over the corporate stationery. I use Helvetica Neue as the official font and Oriya Sangam MN as the logo font (as it is defined in the logo). I would prefer sans serif font, which looks modern. And Helvetica Neue has a lot options within the font family. This can easily ensure the consistency and the readability. I use a lot white space to keep the page simple, though it may raise the cost in real situation. But anyway, we usually don’t print a lot style guilds and more and more often we look it up online. For the next part of Exercise 5 we are asked to swap again with someone else, trading style guides which we will then produce a magazine advertisement and a web-banner design. I have swapped with chengsdesign, and will be designing mine around the SURF style guide. chengsdesign: (The pictures above are part of the style guilds because of the limitation of upload. But basically it covers all the contents) I chose this one as the logo that I would work on. Having a look at this logo, I feel it is kind of Japanese style. So, I put some Japanese on the cover which indicates that this is a Japanese company. And I presume it is a cloth company.  When I try to design it, I would like to keep it as simple as I could. I don’t like to put a lot of text on it, but graphics instead. Because graphics are more universal language and easier to understand.  I use the pink (C0, M100, Y0, K0) and blue (C100, M0, Y0, K0) as the main colour which indicates the two main departments of this clothe company which is boys clothes and girls clothes. And this two colour design is all over the corporate stationery. I use Helvetica Neue as the official font and Oriya Sangam MN as the logo font (as it is defined in the logo). I would prefer sans serif font, which looks modern. And Helvetica Neue has a lot options within the font family. This can easily ensure the consistency and the readability. I use a lot white space to keep the page simple, though it may raise the cost in real situation. But anyway, we usually don’t print a lot style guilds and more and more often we look it up online. For the next part of Exercise 5 we are asked to swap again with someone else, trading style guides which we will then produce a magazine advertisement and a web-banner design. I have swapped with chengsdesign, and will be designing mine around the SURF style guide. chengsdesign: (The pictures above are part of the style guilds because of the limitation of upload. But basically it covers all the contents) I chose this one as the logo that I would work on. Having a look at this logo, I feel it is kind of Japanese style. So, I put some Japanese on the cover which indicates that this is a Japanese company. And I presume it is a cloth company.  When I try to design it, I would like to keep it as simple as I could. I don’t like to put a lot of text on it, but graphics instead. Because graphics are more universal language and easier to understand.  I use the pink (C0, M100, Y0, K0) and blue (C100, M0, Y0, K0) as the main colour which indicates the two main departments of this clothe company which is boys clothes and girls clothes. And this two colour design is all over the corporate stationery. I use Helvetica Neue as the official font and Oriya Sangam MN as the logo font (as it is defined in the logo). I would prefer sans serif font, which looks modern. And Helvetica Neue has a lot options within the font family. This can easily ensure the consistency and the readability. I use a lot white space to keep the page simple, though it may raise the cost in real situation. But anyway, we usually don’t print a lot style guilds and more and more often we look it up online. For the next part of Exercise 5 we are asked to swap again with someone else, trading style guides which we will then produce a magazine advertisement and a web-banner design. I have swapped with chengsdesign, and will be designing mine around the SURF style guide. chengsdesign: (The pictures above are part of the style guilds because of the limitation of upload. But basically it covers all the contents) I chose this one as the logo that I would work on. Having a look at this logo, I feel it is kind of Japanese style. So, I put some Japanese on the cover which indicates that this is a Japanese company. And I presume it is a cloth company.  When I try to design it, I would like to keep it as simple as I could. I don’t like to put a lot of text on it, but graphics instead. Because graphics are more universal language and easier to understand.  I use the pink (C0, M100, Y0, K0) and blue (C100, M0, Y0, K0) as the main colour which indicates the two main departments of this clothe company which is boys clothes and girls clothes. And this two colour design is all over the corporate stationery. I use Helvetica Neue as the official font and Oriya Sangam MN as the logo font (as it is defined in the logo). I would prefer sans serif font, which looks modern. And Helvetica Neue has a lot options within the font family. This can easily ensure the consistency and the readability. I use a lot white space to keep the page simple, though it may raise the cost in real situation. But anyway, we usually don’t print a lot style guilds and more and more often we look it up online. For the next part of Exercise 5 we are asked to swap again with someone else, trading style guides which we will then produce a magazine advertisement and a web-banner design. I have swapped with chengsdesign, and will be designing mine around the SURF style guide. chengsdesign: (The pictures above are part of the style guilds because of the limitation of upload. But basically it covers all the contents) I chose this one as the logo that I would work on. Having a look at this logo, I feel it is kind of Japanese style. So, I put some Japanese on the cover which indicates that this is a Japanese company. And I presume it is a cloth company.  When I try to design it, I would like to keep it as simple as I could. I don’t like to put a lot of text on it, but graphics instead. Because graphics are more universal language and easier to understand.  I use the pink (C0, M100, Y0, K0) and blue (C100, M0, Y0, K0) as the main colour which indicates the two main departments of this clothe company which is boys clothes and girls clothes. And this two colour design is all over the corporate stationery. I use Helvetica Neue as the official font and Oriya Sangam MN as the logo font (as it is defined in the logo). I would prefer sans serif font, which looks modern. And Helvetica Neue has a lot options within the font family. This can easily ensure the consistency and the readability. I use a lot white space to keep the page simple, though it may raise the cost in real situation. But anyway, we usually don’t print a lot style guilds and more and more often we look it up online. For the next part of Exercise 5 we are asked to swap again with someone else, trading style guides which we will then produce a magazine advertisement and a web-banner design. I have swapped with chengsdesign, and will be designing mine around the SURF style guide. chengsdesign: (The pictures above are part of the style guilds because of the limitation of upload. But basically it covers all the contents) I chose this one as the logo that I would work on. Having a look at this logo, I feel it is kind of Japanese style. So, I put some Japanese on the cover which indicates that this is a Japanese company. And I presume it is a cloth company.  When I try to design it, I would like to keep it as simple as I could. I don’t like to put a lot of text on it, but graphics instead. Because graphics are more universal language and easier to understand.  I use the pink (C0, M100, Y0, K0) and blue (C100, M0, Y0, K0) as the main colour which indicates the two main departments of this clothe company which is boys clothes and girls clothes. And this two colour design is all over the corporate stationery. I use Helvetica Neue as the official font and Oriya Sangam MN as the logo font (as it is defined in the logo). I would prefer sans serif font, which looks modern. And Helvetica Neue has a lot options within the font family. This can easily ensure the consistency and the readability. I use a lot white space to keep the page simple, though it may raise the cost in real situation. But anyway, we usually don’t print a lot style guilds and more and more often we look it up online. For the next part of Exercise 5 we are asked to swap again with someone else, trading style guides which we will then produce a magazine advertisement and a web-banner design. I have swapped with chengsdesign, and will be designing mine around the SURF style guide. chengsdesign: (The pictures above are part of the style guilds because of the limitation of upload. But basically it covers all the contents) I chose this one as the logo that I would work on. Having a look at this logo, I feel it is kind of Japanese style. So, I put some Japanese on the cover which indicates that this is a Japanese company. And I presume it is a cloth company.  When I try to design it, I would like to keep it as simple as I could. I don’t like to put a lot of text on it, but graphics instead. Because graphics are more universal language and easier to understand.  I use the pink (C0, M100, Y0, K0) and blue (C100, M0, Y0, K0) as the main colour which indicates the two main departments of this clothe company which is boys clothes and girls clothes. And this two colour design is all over the corporate stationery. I use Helvetica Neue as the official font and Oriya Sangam MN as the logo font (as it is defined in the logo). I would prefer sans serif font, which looks modern. And Helvetica Neue has a lot options within the font family. This can easily ensure the consistency and the readability. I use a lot white space to keep the page simple, though it may raise the cost in real situation. But anyway, we usually don’t print a lot style guilds and more and more often we look it up online. For the next part of Exercise 5 we are asked to swap again with someone else, trading style guides which we will then produce a magazine advertisement and a web-banner design. I have swapped with chengsdesign, and will be designing mine around the SURF style guide.

chengsdesign:

(The pictures above are part of the style guilds because of the limitation of upload. But basically it covers all the contents)

I chose this one as the logo that I would work on. Having a look at this logo, I feel it is kind of Japanese style. So, I put some Japanese on the cover which indicates that this is a Japanese company. And I presume it is a cloth company. 

When I try to design it, I would like to keep it as simple as I could. I don’t like to put a lot of text on it, but graphics instead. Because graphics are more universal language and easier to understand. 

I use the pink (C0, M100, Y0, K0) and blue (C100, M0, Y0, K0) as the main colour which indicates the two main departments of this clothe company which is boys clothes and girls clothes. And this two colour design is all over the corporate stationery.

I use Helvetica Neue as the official font and Oriya Sangam MN as the logo font (as it is defined in the logo). I would prefer sans serif font, which looks modern. And Helvetica Neue has a lot options within the font family. This can easily ensure the consistency and the readability.

I use a lot white space to keep the page simple, though it may raise the cost in real situation. But anyway, we usually don’t print a lot style guilds and more and more often we look it up online.

For the next part of Exercise 5 we are asked to swap again with someone else, trading style guides which we will then produce a magazine advertisement and a web-banner design. I have swapped with chengsdesign, and will be designing mine around the SURF style guide.

  1. Date Posted Icon 13th May 2013
  2. Reblogged Icon Reblogged From chengsdesign
  3. Notes Icon Notes: 2
Exercise 5 a): Adverjamming

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TThe example of adverjamming I have selected is one using the brand ABSOLUT Vodka. The original product and its usual representation connote such things as clean, classy and arguably, perfection.

The poster design has brought forward the usually ignored issues in relation to alcoholism and essentially, the ugly truth. The motive behind the adverjamming is to make those who are considering drinking it or who do drink it, to realise and confront them with the end result, that being ‘impotence’.

The usual clean-cut rounded shape of the bottle has been slouched and melted to appear sad and defeated. Another element that has been subverted is the caption at the bottom of the advertisement. ABSOLUT usually partners its name with words that describe the unique flavours of the vodka, whereas this uses a word with negative connotations, ‘impotence’, reducing the brand too a helplessness inducing and lifeless product. The inclusion of the Shakespearean quote at the bottom, ‘Drink “provokes desire but takes away the performance” further enhances the idea that alcohol is not as positive as it pretends to be and will inturn have adverse effects on your quality of life.

To me, this example of adverjamming manages to still be minimalistic and true to the conventions of the typical ABSOLUT Vodka advertisement and still effectively portray their opposing message. It uses the conventions of parody to ‘tell the truth’ about the brand and the product (Mohammedali, 2013).

Works Cited

Mohammedali, M. (2013). INFO & AD - BADVERTISING. Retrieved 2013, from Blackboard: Edith Cowan University: http://blackboard.ecu.edu.au/bbcswebdav/pid-2756872-dt-content-rid-1679218_1/courses/DES3206.2013.1.METRO/DES3206_week8.pdf

Images

ABSOLUT Impotence advert: http://crypticchronoclasm.com/wp-content/uploads/2013/04/absolutimpotence.jpg

  1. Date Posted Icon 1st May 2013
Colour Application page adjustment

This is some adjustments I made to my style guide. Please note the addition of the RBG and PANTONE colour values.

  1. Date Posted Icon 30th April 2013
DES3206: Info and Advertising Design: Style Guide Complete

lifesoutthere:

An exercise we had to complete was to create a style guide using someone else’s logo which they design. Here is my style guide for Click Online Dating, hope you like it!

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References:

BBCi Style guide: …

Thanks for the tips! I will repost adjustments to the Colour Application slide, adding the RBG colours and Pantone. I wont be needing an stationary as the brand will be web based.

  1. Date Posted Icon 30th April 2013
  2. Reblogged Icon Reblogged From darianrinfodesign
  3. Notes Icon Notes: 7
Style Guide Complete

An exercise we had to complete was to create a style guide using someone else’s logo which they design. Here is my style guide for Click Online Dating, hope you like it!

References:

BBCi Style guide: http://blackboard.ecu.edu.au/bbcswebdav/pid-2584257-dt-content-rid-1331027_1/courses/DES3206.2013.1.METRO/BBCiguidelines2.pdf

RSVP Online Dating: http://www.rsvp.com.au

Facebook logo: http://jonbennallick.co.uk/wp-content/uploads/2012/08/Facebook-logo-ICON-02.png

  1. Date Posted Icon 30th April 2013
  2. Notes Icon Notes: 7
Creative Campaigning

In last week’s class, before submitting out first assignment, we briefly discussed the idea of creative campaigns and what is takes to be remembered as a brand in a competitive environment. Techniques we discussed were ‘shock value’, curiosity, provoking the viewers, parody and oddity, and is therefore memorable. 

We reviewed a series of different advertisements that were very different and stood out from anything ever done before. One that has stuck in my mind is the use of parody that Carlton Draught did. This involved two different groups of average everyday beer-drinking men, running towards each other whilst singing along, using satirical humour to poke fun at the idea and the concept. Before the lecture, I distinctly remember this beer advertisement above all I have ever seen and is definitely the mark I measure other advertisements against.

Check it out and see what you think…. http://www.youtube.com/watch?v=YqmLuevOPQk

  1. Date Posted Icon 11th April 2013
ENDLESS DESIGN: CLICK Design

shishwreck:

Last week, we were asked to write down one word.. any word, and pass it onto one of our peers to produce three refined designs.

I was given the word “Click” and the first thing that came to mind was computers; the sounds of the mouse.

I decided to ignore the computer idea and challenge myself to…

Our next class exercise is to design a style guide around a brand developed by someone else. I will be designing mine around the Click Online Dating. It will be interesting to see which directions I can take this design to so I can’t wait to get started. My style guide will be uploaded sometime this week.

  1. Date Posted Icon 7th April 2013
  2. Reblogged Icon Reblogged From shishwreck
  3. Notes Icon Notes: 2
Project 1: Rationale

The infographic set I have designed is in relation to About ECU from the ECU Annual Report 2011. From the report I selected the information on student enrolments, focussing on comparisons between the years 2007 to 2011. My first infographic is based on full-time students and part-time students enrolled between the years of 2007 and 2011. My second infographic is representing the female and male students enrolled over these years. My third and final infographic is focussing on a much broader range of data, displaying the range of international on-shore students enrolled within this period. It was important for me designing this series of infographics that they would abide by the Edith Cowan University style guide and comply with the restrictions set out. My aim was to visualise the information in a way that was creative yet minimalist, suitable for presenting in a meeting within the ECU staff members, reviewing their latest data and seeing where and when their student enrolments spiked and fell.

The ECU Style Guide specified that the ECU yellow (C: 0 M:23.5 Y:76 K:0), was ‘not to be used for copy or backgrounds’ (ECU, 2012). After browsing through other ECU documents, I noticed that yellow was rarely used at all, so I made the decision to avoid it completely. Therefore I used the ‘ECU blue (C:100 M:56 Y:0 K:34), red (C:0 M:91 Y:73 K:23.5) and grey (C:0 M:0 Y:0 K:70)’ as the colours in my infographic, with the exception of black shadowing and sections of white opacities. I used Arial as the font, as specified in the style guide, varying the sizes to suite the use. For each infographic I chose to use a blue block with a white heading, to maintain a link between the three and show repetitive design elements. I either used grey or white background for the subheadings with white or blue font and white or red font for stats and figures.

To create subtle ‘symbolism’ and creative representation of student work load, either full or part-time, I used a stack of books, larger the stack, the heavier the work load, the smaller the stack the lower the work load (2013, p. 6). Blue was representative of full-time students, corresponding the dominate enrolment type with the dominant university colour, and red would be representative of part-time students. I believed using this ‘pictorial graph’ to be effective in demonstrating the fluctuations and increase in students enrolling in these two types of study modes (2013, p. 5). To tie the years of information together, I used an opaque white bookmark-type graphic, linking back to the idea displayed by the books.

Another form of symbolic visualisation I used a ‘concept related graphic’ of a female and male silhouette, showing the body shapes and details of the figures (2013, p. 7). I then once again created contrast using red for females, being a typically feminine colour, and blue for the males. A white opaque spotlight-type shape was placed behind the students, just to make them pop out of the page and emphasise the focus of the information being on the individual students.

My third infographic used as ‘map’ to depict the figures based on international on-shore students enrolled at ECU (2013, p. 5). I chose this as I felt it was a different way to represent the expanse that ECU students range from, bringing to light the distance between these locations and Australia where ECU is based.

Overall my infographics work well as a set, which could be further developed into a presentation or slideshow for a meeting for ECU staff. The elements such as colour, font formatting and graphics are consistent through out whilst also demonstrating subtle variations.

Works Cited

ECU. (2012). ECU Corporate Style Guide . Retrieved 2013, from Edith Cowan University: http://intranet.ecu.edu.au/staff/centres/marketing-and-communications-services/our-services/style-guide-and-templates

Info & Advertising Design DES3206 week 3, semester 1, 2013 . (2013). Retrieved 2013, from Blackboard:http://blackboard.ecu.edu.au/bbcswebdav/pid-2584178-dt-content-rid-1595307_1/courses/DES3206.2013.1.METRO/DES3206_week3%282%29.pdf

Images


Book stack: http://www.iris-recherche.qc.ca/wp-content/uploads/2013/02/Books-1.jpg

Woman:http://www.ifimages.com/photos/SGNN6VrumvQQOnEzH5Rr0lPPtM/author-700/Portrait-attractive-woman-standing.jpg

Man:http://static5.depositphotos.com/1029233/417/i/950/depositphotos_4174908-Young-man-standing-firmly.jpg

World map: http://files.myopera.com/neot/albums/366450/Flat-World-Map.gif

Conference: http://astoriedcareer.com/presentation2.jpg

  1. Date Posted Icon 4th April 2013